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Mar 10, 2012

Rush Limbaugh Scandal Proves Contagious for Talk-Radio Advertisers

Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio…

…Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”

This is big…

…There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact…

… For example, the ads that ran on Limbaugh’s WABC show in New York on Thursday consisted primarily of public-service announcements … When PSAs for nonprofit organizations …run in place of actual advertisements on radio, it means the show starts losing money for the local station. And make no mistake, money is the only barometer of success the industry ultimately cares about…

…But this latest controversy comes at a particularly difficult time for right-wing talk radio. They are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.

So there you have it. Rush almost exclusively caters to grumpy old men. Good luck with that boy!

From Keith Olbermann’s FB Fan Page:

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